Guidelines on Etiquette

We have received a number of inquiries about how to act and interact with Her Majesty the Queen during the visit. First of all, we would like to highlight that HM the Queen is no different from important business partners, so act as naturally and politely as you would do with these. Secondly, presenting your company, visions or products in your own words sounds more natural and convincing than using a whole new vocabulary. Even so, we have stated a few polite phrases for you to use if you feel uncertain. We hope the guidelines below will be a help to you.

Etiquette for in-person introductions and receiving lines 

Introducing yourself

When you greet HM The Queen it is a polite gesture to give a small handshake whilst either bowing with the head and neck (men) or curtseying (women) and say “It’s a pleasure to meet Your Majesty”.

When you engage in a long conversation with HM The Queen, please introduce yourself with your name, company, and title: “My name is xx and I am the “position xx” of company xx”.

It is a courtesy to address HM The Queen with "Your Majesty" during a conversation or speak in the third person.

When addressing in Danish

På dansk er det muligt at bruge Deres Majestæt eller Deres Kongelige Højhed, når man tiltaler HM Dronningen. Eksempelvis:

"Det er en glæde at møde Deres Majestæt/Deres Kongelige Højhed"

"Her kan Deres Majestæt se den nyeste del af produktionen"

"Deres Kongelige Højhed er velkommen til at se udstillingen"

You are welcome to address HM The Queen in either Danish or English.

Introducing someone else – a contact/client etc.

If you would like to introduce another person to Her Majesty, you may do so as you would at any business or trade promotion event. For example: "May I introduce Your Royal Majesty to xx. (S)he is position xx at company xx, and they have been/are/manufacture/produce…"

Showcasing products

Some of the meeting opportunities at different events may involve the opportunity to showcase your company and products.

As a general rule, you should not directly invite Her Majesty to try or test your product. Instead, you are welcome to introduce and/or elaborate on the production process, the idea behind the product, material selection etc.

For example: "Here Your Majesty may see some examples of our most recent products, which are available to sample. The product is made of….", "Here Your Majesty can see xx product which we are launching this fall. It is designed for comfort and ease of use" etc.

In writing

When including the name of HM The Queen in text/notes, they should be written like this:

HM The Queen

HM Dronningen

Please write 'Her Majesty the Queen' when sending out press releases.